Prepared for Chris Strano

We researched Toro Wealth. Here's what we found, and what we built to help you grow:

Established authority
The official homepage says Toro Wealth specialises in helping Australians aged 55 and above improve their financial position for retirement
Your edge
Specialises in retirement planning for Australians aged 55 and above. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Toro Wealth First finished Toro Wealth image ad Second finished Toro Wealth image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Toro Wealth
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Your super, investments, tax position and future spending all affect the retirement you can support. Toro Wealth can… See more
Your retirement answers ad creative
TOROWEALTH.COM.AU
Get retirement answers based on your situation
A clearer retirement date, income picture and action plan.
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Toro Wealth
Sponsored
If the same retirement questions keep circling, put them on paper. Toro Wealth can map your position now, project the… See more
Put your retirement questions on paper ad creative
TOROWEALTH.COM.AU
Turn retirement questions into a plan
Retirement planning with clear next steps.
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01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Know what retirement your finances can support

When could you actually retire, and what sort of income could your finances support once work stops?

Those answers depend on more than the balance in one account. They depend on your spending plans, super, investments, tax position and the choices you still have time to make.

A tailored retirement plan brings those details together, projects where your current path may lead and sets out the changes worth considering.

If retirement is getting close enough to think about, book a free initial consultation with Toro Wealth. We can talk through what you want retirement to look like and explain how the planning process works.

Angle 2: Your retirement decisions should point to the same life

Do these four decisions point to the same retirement?

It's easy to make a super decision over here, change an investment over there and leave the retirement-income question for later. The trouble is that each choice affects the same future.

Retirement planning puts the relevant pieces on one page. You can see your position now, what your preferred lifestyle may require and which changes deserve attention before you stop work.

If you want those decisions considered together, book a free initial consultation with Toro Wealth and tell us what you want retirement to look like.

Angle 3: Turn the questions in your head into a written retirement direction

You may be asking when you can retire, what income your finances could support, and what to change while you're still working.

If those questions keep circling, put them on paper and work through them against your actual finances.

A retirement plan can map your current position, project different paths and give you a prioritised list of decisions to consider. The answers will be personal because your goals, spending and finances are personal.

Toro Wealth specialises in retirement planning for Australians aged 55 and above. Book a free initial consultation if you want to work through those questions against your situation.

Angle 4: Starting before retirement gives you more decisions you can still change

Someone asked me, "I'm not retiring yet. Is it too early to make a plan?"

If retirement is close enough that you're thinking about it, there may be decisions you can still make while you're working.

That includes how your super is structured, what you're saving, how your investments fit the plan and what level of spending you want retirement to support.

The useful part is seeing those choices against a projection of where you may be heading.

You don't need the whole answer before you start.

Start with what you want retirement to look like. Toro Wealth can help you work through the financial side in a free initial consultation.

Angle 5: Map your position now, project the path ahead, then decide what to change

This is the basic job of a retirement plan.

You start with your position today, including the finances you'll rely on once work income changes. Then you project where that path may lead based on your goals and spending plans.

That gives you something useful to act on. You can see which decisions need attention, which can wait and what may change the retirement picture.

Toro Wealth uses a personalised retirement-planning process built around your situation. If you want to see how it could apply to you, book a free initial consultation and talk us through the retirement you're planning for.

Long-Form Explainer Video Script 1 complete script

# Retirement planning video

## Opening: the date and income questions belong together

If you're approaching retirement, two questions usually sit side by side: when could you retire, and what income could your finances support after work?

One account balance can't answer either question on its own. Your super, investments, spending plans, tax position and timing all affect the same retirement.

This is general information, not personal financial advice.

## Start with your position today

A useful retirement plan begins with the facts: what you own, what you owe, what you're contributing, how you invest and what you expect to spend.

It also begins with the life you want the finances to support. That may include travel, helping family, keeping your home or simply knowing regular expenses are covered.

## Project the path ahead

The next step is to project where your current path may lead. A projection tests assumptions, compares options and shows which decisions may deserve attention while you're still working. It doesn't promise an outcome.

The preferred retirement date may look supportable, or the projection may show a gap. Either result is more useful when the assumptions are visible and you can discuss what could change.

## Turn the projection into decisions

Toro Wealth publishes a retirement-planning process that brings the relevant financial decisions together in a tailored plan.

Depending on your circumstances, that discussion may include superannuation, investments, tax planning, retirement-income options, Centrelink and estate-planning considerations.

The point is to decide what needs attention, what can wait and what each choice means for the retirement you're planning.

## Why start before work stops

Planning before retirement gives you time to consider changes while employment income and super contributions may still be part of the picture.

Toro Wealth specialises in retirement planning for Australians aged 55 and above. The firm says it doesn't charge ongoing fees or receive commissions. Any advice, scope and cost still need to be explained for your individual situation before you proceed.

## The first conversation

Toro Wealth offers a free 60-minute retirement strategy session. Use it to explain the retirement you have in mind, ask what information would be needed and understand how the advice process works.

A finished plan isn't required before that conversation. Bring your preferred retirement timing, a rough picture of spending and the financial information you already have.

## Call to action

Book a free retirement strategy session with Toro Wealth to discuss when you may be able to retire and what your finances may be able to support.

This video provides general information only. Personal financial advice must take your objectives, financial situation and needs into account.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Estimated length: 60-75 seconds

Thanks for booking a free retirement strategy session with Toro Wealth.

The conversation starts with the retirement you want: when you would like work to become optional, what you expect life to cost and which questions you want answered.

From there, the adviser can explain which financial information is needed to assess your position. That may include super, investments, cash, debt, contributions and other expected income.

You don't need a finished plan or perfectly organised paperwork. Bring the information you have and a rough picture of the outcome you want.

The short videos below explain how to prepare for the session.

Video 2: What should your retirement income support?

Estimated length: 45-60 seconds

Start with the life behind the number.

Think about regular living costs, travel, home maintenance, helping family and any larger plans you want retirement income to cover.

A rough monthly or annual estimate gives the conversation a practical starting point. It can be refined later when the details are known.

The aim is to connect your preferred lifestyle with the finances that may need to support it.

Video 3: What information should you bring?

Estimated length: 45-60 seconds

Bring your latest super and investment balances, cash savings, debts and current contribution details if they're available.

Also note any income or assets that may affect retirement but aren't obvious from those statements.

You don't need every document before the first conversation. A clear starting picture helps identify what information would be needed for formal advice.

Video 4: What does a projection tell you?

Estimated length: 45-60 seconds

A retirement projection tests assumptions about timing, spending, savings, investments and other income.

It shows where a set of assumptions may lead and helps compare the choices available without guaranteeing a result.

The useful output is a clearer decision: what deserves attention now, what can wait and what could change the retirement picture.

Video 5: What happens next?

Estimated length: 45-60 seconds

Use the strategy session to explain your goals, ask questions and understand Toro Wealth's planning process.

If personal advice is relevant, the scope, information required and cost should be clear before you decide whether to proceed.

Toro Wealth says it doesn't charge ongoing fees or receive commissions. Ask how that model applies to the work being discussed.

This is general information only. Personal advice must take your objectives, financial situation and needs into account.

Pre-Appointment Email Sequence 5 emails
Email 1: Start with your retirement date

One question to bring to your retirement session
Preview: Your preferred retirement date gives the conversation a practical starting point.
Send: Immediately after booking

Hi there,

Thanks for booking a free retirement strategy session with Toro Wealth.

Before the call, write down when you would like work to become optional. It can be a specific date, an age or a rough range.

You don't need to know whether that timing is achievable yet. The conversation starts with what you want retirement to look like, then considers the financial information needed to assess it.

Kind regards,
Toro Wealth

Email 2: Your retirement spending estimate

What would retirement need to pay for?
Preview: A rough spending estimate is enough to begin the discussion.
Send: Day 1, morning

Hi there,

Think about the regular life you want in retirement, plus larger plans such as travel, home improvements or helping family.

Bring a rough annual or monthly spending estimate if you have one. It doesn't need to be perfect. The aim is to connect the lifestyle you want with the income your finances may need to support.

Kind regards,
Toro Wealth

Email 3: Put the accounts in one picture

Bring the pieces that fund retirement
Preview: Super, investments, cash and debt can affect the same projection.
Send: Day 1, afternoon

Hi there,

Your latest super and investment balances, cash savings, debts and current contributions can help build a clearer starting picture.

You don't need to prepare a formal report. Bring the information you can access and note anything important that isn't shown in an account statement.

Kind regards,
Toro Wealth

Email 4: Questions worth asking

What do you want the plan to make clearer?
Preview: Write down the decisions you want to understand before the call.
Send: Day 2, morning

Hi there,

You may want to ask when you could retire, what income your finances could support, whether your current strategy is on track or which decisions deserve attention first.

Write down the questions you don't want to leave unanswered. They will help keep the first conversation focused on your situation.

Kind regards,
Toro Wealth

Email 5: What to bring tomorrow

A simple checklist for your Toro Wealth session
Preview: Your goal, rough spending and current financial information are enough to start.
Send: The day before the consultation

Hi there,

For tomorrow's conversation, bring your preferred retirement timing, a rough spending estimate, current super and investment information, and the questions you want answered.

If some details are missing, that's fine. The first session is a place to understand the planning process and identify the useful next step.

See you soon,
Toro Wealth

Broadcast Emails 5 emails
Email 1: When could work become optional?

When could you actually retire?
Preview: Start with the date you want, then test it against your finances.

Hi there,

A retirement date is more useful when it's connected to the income your finances may be able to support.

That means looking beyond one balance. Super, investments, spending, tax and timing all affect the projection.

Toro Wealth offers a free 60-minute retirement strategy session for Australians who want to discuss that picture.

Kind regards,
Toro Wealth

Email 2: Retirement is one financial picture

Do your retirement decisions point in the same direction?
Preview: Separate accounts and decisions still support the same retirement.

Hi there,

It's easy to review super, investments and tax at different times. Each decision can still affect the same retirement date and income goal.

A tailored retirement plan brings the relevant pieces together, tests the assumptions and shows which decisions may deserve attention.

Kind regards,
Toro Wealth

Email 3: A projection is a decision tool

What does your current path support?
Preview: A retirement projection helps turn assumptions into decisions.

Hi there,

A projection shows where your current path may lead, helps compare options and identifies a possible gap before retirement. It doesn't guarantee an outcome.

The assumptions should be visible: timing, spending, contributions, investment returns and other income all affect the result.

Kind regards,
Toro Wealth

Email 4: Plan while choices remain

Why look at retirement before work stops?
Preview: Earlier planning can leave more time to consider available changes.

Hi there,

If retirement is close enough to think about, there may still be choices available while you're working.

You don't need every answer today. What helps is enough time to understand the path and consider what may need to change.

Kind regards,
Toro Wealth

Email 5: Begin with a 60-minute conversation

Bring your retirement questions to the table
Preview: Toro Wealth publishes a free retirement strategy session for Australians aged 55 and above.

Hi there,

Toro Wealth specialises in retirement planning for Australians aged 55 and above and offers a free 60-minute retirement strategy session.

Bring your preferred retirement timing, a rough spending estimate and the questions you want answered. The session can help you understand what information and planning work may be relevant.

This email provides general information only, not personal financial advice.

Kind regards,
Toro Wealth

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.